Commercial Abstractions

Digital Still Life Series

sunglasses-display-render-blue — Sunlit Silhouettes

3d design bottle art green — Curve and Contour

bottle beauty display art 3d blue visual — Architectural Resonance

bottle product blue art 3D — Repetitive Refractions

tin can art 3d visual — Consumerist Rise

perfume bottle 3d art visual — Analogous Steps

Artist Statement

Commercial Abstractions reimagines everyday consumer products through digital abstraction. Familiar items such as bottles, cans and sunglasses are presented as sculptural artefacts, stripped of function and reframed through composition and proportion. Each piece reflects a masculine aesthetic, shaped by structure and control. A commentary on the structure and aesthetics of commercial culture.

Subject

Each composition positions the product as a symbolic figure. The objects operate as proxies for the man, articulated through scale, balance and control. Masculinity is expressed through weight, surface and proportion. Objects are staged within architectural forms such as plinths, steps, blocks and walls, composed with classical ratios and spatial clarity. These environments serve as frameworks supporting scale, composition and visual control.

Aesthetic and Material Language

Colour and material define the atmosphere of the work. Each palette is narrow and controlled, using tonal variations of green, grey or blue. Textures are subtle but deliberate, creating contrast between matte, gloss and reflective surfaces. The forms are reduced and arranged to emphasise weight and containment. The aesthetic draws from commercial product display and digital production environments, but is repositioned through proportion, material and restraint.

Technical

Each work is manually constructed through digital modelling and lighting. No AI or generative processes are used. Every object, surface and lighting condition is authored through an iterative process of refinement. Compositions are developed through spatial arrangement and material study, without the use of presets or prebuilt elements. Smooth forms are set against refractive or polished materials, introduced as part of the modelling process to control contrast and definition. Caustic light behaviour, reflectivity and falloff are calibrated to shape spatial balance and surface detail.

Cultural Positioning

Commercial Abstractions offers a commentary on contemporary visual culture and the aesthetics shaped by commercial influence. The series responds to a post-photographic landscape, where images are constructed rather than captured, and where product forms contribute to the visual diction of cultural and identity ideals. These compositions isolate familiar consumer objects and reposition them through abstract arrangement and material clarity. Their presence suggests a broader reading of masculine identity, shaped through repetition, surface and control. The artworks engage the visual language of commerce without its commercial intent. They position digital authorship as a deliberate and abstract practice, distinct from design and removed from commercial intent.